Betty Crocker #LoveIn3Steps

In the very cluttered Christmas market, how do we create occasion and relevance for Betty Crocker cakes?


By telling people the best way to show someone you love them, is to make them something handmade…and with Betty Crocker, it’s as easy as showing #LoveIn3Steps. We tied up with influencers to tell their stories of how they treated their loved ones with love by making them cakes in 3 easy steps (Mix, pour and bake).



  • No of posts: 27
  • No of influencers: 4
  • Reach: 1.4 million
  • Engagement Rate: 7.6%
  • Entries: 32
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