Pillsbury launched a new pancake flavour and wanted to get people to sample it. But how do you get people to sample a new product at stores in the middle of a lockdown?
Take the pancakes to their doorstep in collaboration with app MyGate. An app that helps in notifying users information about people entering their gated-community.
Using the app, we reached out to people with banner ads, followed by door to door delivery of the samples in specially designed packaging. The weekend after, we held activities in the societies, where people could come purchase the product.
With a pilot of only 4 societies in 1 city, we reached out to more than 6000+ houses with a sample of our pancake and with 36.75% people actively purchasing the product again post sampling.