Koonzi – Repositioning and Rebranding

Problem: In an industry like EdTech, where building a community of loyal customers is key, the brand only spoke about the functional benefits and product features without creating relevance in the minds of their consumers. Due to which, the brand faced an issue with recognition and familiarity in spite of a great product. 

Solution: We partnered with the brand team to reposition the brand with a revised brand identity and strategy. Through a new brand name, purpose and visual identity, our aim was to focus on building relevance and emotionally connecting with our target consumers.