Back

Recent Work

Google Play Points #LevelUp

Problem: How do you create awareness of a new rewards program by Google Play among the niche...

Koonzi – Repositioning and Rebranding

Problem: In an industry like EdTech, where building a community of loyal customers is key, the brand...

Pillsbury Mothers Day #HarDinMothersDay

Insight: Moms spend a lot of their time for their family, but the family seems to take...

Dell Technologies

Problem: Dell works with governments across the world in digitising cities. They consult and provide hardware +...

Whip Up Magic

Problem : To launch and sustain a range of DIY food kits for kids in a market...

Diageo x Tootl

Problem: In India, alco-bev retail is a very small and unorganised sector. While sales at wine shops...

Cathay Pacific #BengaluruToBeyond

  Problem: How do we drive preference for Cathay Pacific and create awareness about the fact that Cathay...

Niblerzz

Problem: In a market where gummies are either nutritional, or imported…how do we create a need for...

Pillsbury Pancake x My Gate

Problem Pillsbury launched a new pancake flavour and wanted to get people to sample it. But how do...

Nature Valley Film

Objective To make Nature Valley relevant as a healthy/better snacking option to people who are always on the...

Pillsbury Atta #AmmasSecretHelper

Problem How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative...

Betty Crocker #LoveIn3Steps

Problem In the very cluttered Christmas market, how do we create occasion and relevance for Betty Crocker pancakes?   Solution By...

Google Play Points #LevelUp

Problem: How do you create awareness of a new rewards program by Google Play among the niche market of Indian Gamers?    Solution: With the objective of inspiring...

View Project
June 3, 2019

Koonzi – Repositioning and Rebranding

Problem: In an industry like EdTech, where building a community of loyal customers is key, the brand only spoke about the functional benefits and product features...

View Project
June 3, 2019

Pillsbury Mothers Day #HarDinMothersDay

Insight: Moms spend a lot of their time for their family, but the family seems to take mom for granted through the year and celebrate her...

View Project
June 3, 2019

Dell Technologies

Problem: Dell works with governments across the world in digitising cities. They consult and provide hardware + software solutions that map traffic, infrastructure health, healthcare and...

View Project

Whip Up Magic

Problem : To launch and sustain a range of DIY food kits for kids in a market that is very niche.    Solution: Creating a magical time for...

View Project
June 3, 2019

Diageo x Tootl

Problem: In India, alco-bev retail is a very small and unorganised sector. While sales at wine shops and liquor stores happen constantly, there is no information...

View Project

Cathay Pacific #BengaluruToBeyond

  Problem: How do we drive preference for Cathay Pacific and create awareness about the fact that Cathay Pacific is now flying from Bengaluru?   Solution: With a country...

View Project

Niblerzz

Problem: In a market where gummies are either nutritional, or imported…how do we create a need for one that’s just for pure nibbling pleasure?   Solution: Owning guilt-free...

View Project
June 3, 2019

Pillsbury Pancake x My Gate

Problem Pillsbury launched a new pancake flavour and wanted to get people to sample it. But how do you get people to sample a new product at...

View Project
June 3, 2019

Nature Valley Film

Objective To make Nature Valley relevant as a healthy/better snacking option to people who are always on the go.   Idea By focusing on the everyday life of our TG,...

View Project
June 3, 2019

Pillsbury Atta #AmmasSecretHelper

Problem How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative market like South India? Our challenge was to drive...

View Project

Betty Crocker #LoveIn3Steps

Problem In the very cluttered Christmas market, how do we create occasion and relevance for Betty Crocker pancakes?   Solution By telling people the best way to show someone you...

View Project