Problem: How do we get a country that swears by masalas…to understand the difference quality seasonings make to food?
Solution: We gave people a reason to season…with...
Problem: How do you create awareness of a new rewards program by Google Play among the niche market of Indian Gamers?
Solution: With the objective of inspiring...
Objective
To make Nature Valley relevant as a healthy/better snacking option to people who are always on the go.
Idea
By focusing on the everyday life of our TG,...
Problem: How do we drive preference for Cathay Pacific and create awareness about the fact that Cathay Pacific is now flying from Bengaluru?
Solution: With a country...
Problem
How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative market like South India? Our challenge was to drive...
