Problem: How do we get a country that swears by masalas…to understand the difference quality seasonings make to food?
Solution: We gave people a reason to season…with...
Objective
To make Nature Valley relevant as a healthy/better snacking option to people who are always on the go.
Idea
By focusing on the everyday life of our TG,...
Problem
How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative market like South India? Our challenge was to drive...
