Film

Nature Valley Film

Pillsbury Atta #AmmasSecretHelper

Snapin Seasonings

Problem: How do we get a country that swears by masalas…to understand the difference quality seasonings make to food?   Solution: We gave people a reason to season…with...
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June 3, 2019

Nature Valley Film

Objective To make Nature Valley relevant as a healthy/better snacking option to people who are always on the go.   Idea By focusing on the everyday life of our TG,...
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June 3, 2019

Pillsbury Atta #AmmasSecretHelper

Problem How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative market like South India? Our challenge was to drive...
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