Problem: How do we get a country that swears by masalas…to understand the difference quality seasonings make to food?
Solution: We gave people a reason to season…with...
Problem: How do you create awareness of a new rewards program by Google Play among the niche market of Indian Gamers?
Solution: With the objective of inspiring...
Objective
To make Nature Valley relevant as a healthy/better snacking option to people who are always on the go.
Idea
By focusing on the everyday life of our TG,...
Problem: How do we drive preference for Cathay Pacific and create awareness about the fact that Cathay Pacific is now flying from Bengaluru?
Solution: With a country...
Problem: In a market where gummies are either nutritional, or imported…how do we create a need for one that’s just for pure nibbling pleasure?
Solution: Owning guilt-free...
Problem
How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative market like South India? Our challenge was to drive...
Problem
In the very cluttered Christmas market, how do we create occasion and relevance for Betty Crocker cakes?
Solution
By telling people the best way to show someone you...
