Problem: In a market where gummies are either nutritional, or imported…how do we create a need for one that’s just for pure nibbling pleasure?


Solution: Owning guilt-free candy with pop culture!

Niblerzz is a gummy brand. Not just any, it’s a gelatin, gluten, preservative, artificial colour and sugar free gummy that’s completely plant based. And it’s yummy to boot. 

We positioned Niblerzz as the guilt-free candy you can binge on, and educated people about its various benefits with memes, topicality and pop culture. 

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