Problem: In a market where gummies are either nutritional, or imported…how do we create a need for one that’s just for pure nibbling pleasure?
Solution: Owning guilt-free candy with pop culture!
Niblerzz is a gummy brand. Not just any, it’s a gelatin, gluten, preservative, artificial colour and sugar free gummy that’s completely plant based. And it’s yummy to boot.
We positioned Niblerzz as the guilt-free candy you can binge on, and educated people about its various benefits with memes, topicality and pop culture.