FMCG

June 3, 2019

Pillsbury Mothers Day #HarDinMothersDay

Insight: Moms spend a lot of their time for their family, but the family seems to take mom for granted through the year and celebrate her...
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Whip Up Magic

Problem : To launch and sustain a range of DIY food kits for kids in a market that is very niche.    Solution: Creating a magical time for...
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Niblerzz

Problem: In a market where gummies are either nutritional, or imported…how do we create a need for one that’s just for pure nibbling pleasure?   Solution: Owning guilt-free...
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June 3, 2019

Pillsbury Pancake x My Gate

Problem Pillsbury launched a new pancake flavour and wanted to get people to sample it. But how do you get people to sample a new product at...
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June 3, 2019

Nature Valley Film

Objective To make Nature Valley relevant as a healthy/better snacking option to people who are always on the go.   Idea By focusing on the everyday life of our TG,...
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June 3, 2019

Pillsbury Atta #AmmasSecretHelper

Problem How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative market like South India? Our challenge was to drive...
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Betty Crocker #LoveIn3Steps

Problem In the very cluttered Christmas market, how do we create occasion and relevance for Betty Crocker pancakes?   Solution By telling people the best way to show someone you...
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Snapin Seasonings

Problem: How do we get a country that swears by masalas…to understand the difference quality seasonings make to food?   Solution: We gave people a reason to season…with...
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