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Strategy

Google Play Points #LevelUp

Problem: How do you create awareness of a new rewards program by Google Play among the niche...

Koonzi – Repositioning and Rebranding

Problem: In an industry like EdTech, where building a community of loyal customers is key, the brand...

Whip Up Magic

Problem : To launch and sustain a range of DIY food kits for kids in a market...

Cathay Pacific #BengaluruToBeyond

  Problem: How do we drive preference for Cathay Pacific and create awareness about the fact that Cathay...

Niblerzz

Problem: In a market where gummies are either nutritional, or imported…how do we create a need for...

Nature Valley Film

Objective To make Nature Valley relevant as a healthy/better snacking option to people who are always on the...

Pillsbury Atta #AmmasSecretHelper

Problem How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative...

Betty Crocker #LoveIn3Steps

Problem In the very cluttered Christmas market, how do we create occasion and relevance for Betty Crocker pancakes?   Solution By...

Snapin Seasonings

Problem: How do we get a country that swears by masalas…to understand the difference quality seasonings make...

Google Play Points #LevelUp

Problem: How do you create awareness of a new rewards program by Google Play among the niche market of Indian Gamers?    Solution: With the objective of inspiring...

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June 3, 2019

Koonzi – Repositioning and Rebranding

Problem: In an industry like EdTech, where building a community of loyal customers is key, the brand only spoke about the functional benefits and product features...

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Whip Up Magic

Problem : To launch and sustain a range of DIY food kits for kids in a market that is very niche.    Solution: Creating a magical time for...

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Cathay Pacific #BengaluruToBeyond

  Problem: How do we drive preference for Cathay Pacific and create awareness about the fact that Cathay Pacific is now flying from Bengaluru?   Solution: With a country...

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Niblerzz

Problem: In a market where gummies are either nutritional, or imported…how do we create a need for one that’s just for pure nibbling pleasure?   Solution: Owning guilt-free...

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June 3, 2019

Nature Valley Film

Objective To make Nature Valley relevant as a healthy/better snacking option to people who are always on the go.   Idea By focusing on the everyday life of our TG,...

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June 3, 2019

Pillsbury Atta #AmmasSecretHelper

Problem How does an Atta called Pillsbury (Vs an Indian name) establish itself in a rice-dominating and conservative market like South India? Our challenge was to drive...

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Betty Crocker #LoveIn3Steps

Problem In the very cluttered Christmas market, how do we create occasion and relevance for Betty Crocker pancakes?   Solution By telling people the best way to show someone you...

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Snapin Seasonings

Problem: How do we get a country that swears by masalas…to understand the difference quality seasonings make to food?   Solution: We gave people a reason to season…with...

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