Nature Valley Film

Objective
To make Nature Valley relevant as a healthy/better snacking option to people who are always on the go.

Idea
By focusing on the everyday life of our TG, we showcased how Nature Valley Granola Bars help you sustain through the day and help to #PowerThrough. It was strategically launched on Yoga Day – a day when most people start choosing BFY snacking based on previous trends.

Impact
– Film Views: 1.3M+ Counting
– No. of Posts: 8
– Reach: 505K
– Engagement Rate: 12.67%